YouTube SEO Ultimate Guide 2017
Why youtube seo needed? Research says that YouTube is the second largest search engine after Google. It has gone up to the top with over 4 billion videos being viewed every single day. When you upload and market the video it can help give your content visibility in both YouTube and Google search. Practices have shown that search engine traffic can result in organization’s success.
Youtube optimization is not at all troublesome. Following tips can support the exposure by making huge difference in the traffic to your videos and websites and answer your question too that how to seo youtube?
Optimize Your Videos Metadata
The entire information you enter about a video to help clearly defining the subject is called metadata. It includes title, descriptions and tags of your videos. Optimizing these key sections in youtube search engine optimization will help gross your videos in both Google and YouTube. If you provide the relevant content, this will result in traffic generation.
Title Your Video Correctly
Keep the title short and descriptive, it will help to let google search videos published by you. Write a compact title using key words and phrases that people would search to find your video. Be as real as possible, but also integrate YouTube’s Keyword Suggestion Tool to know that how much global monthly traffic a distinct key phrase receives. Always choose “exact match” when doing keyword research with this tool. Try to use attractive titles so that it gives a catchy feel to the audience.
Video Description and Tags
YouTube cannot sense what’s inside your Video for that we do SEO for youtube videos. In order to give better understanding of the video, we use description. It consists of at least 200 words of exclusive justification indicating what the video is all about. Adding some external links to websites and social profiles will help you get your video featured in “YouTube Suggested Videos”.
Add ten to twenty tags per video to make it ideal and relevant is the classical way to make use of keywords relevant. Each tag should be a word or phrase (use mostly phrases), that are suited to the content of the video as well as the ways in which you anticipate users would discover such a video.
infographics by TagSEO, complete map of youtube ranking factors :
Include website URL
Never forget to include the website URL in the first line of the description box for youtube seo 2017 optimization. Make this point cleat that you do not only want people to view your video. In the future, you would want them to be your client as well. An obvious, noticeable link on the description box will increase the number of viewers that visit your site and will convert into paying customers.
Make the Most of Annotations
The YouTube annotation is a style of adding interactive narration/commentary to your videos. They act as a signal to action on your content marketing to help enable a viewer to complete a certain task, such as subscribing to your channel, watching more videos, pausing the video and adding a comment.
The Speech Bubble
At times there is certain information that is not initially added in the video. By the help of speech bubble annotation, we can add some additional text which was supplied in the video at the first place, but is still important that the user must be aware of it. This act enables us to allow display texts along with adding a link to another YouTube video, playlist or a channel.
This is one of the most convenient annotations of all times It is composed of a simple square that you can enter text into, as well as the links to other YouTube features same as the speech bubble allows you to add. This annotation is a professional and an accessible way to present links to relevant destinations like a brand’s Twitter account or website. All the marketers can take advantage of this annotation.
The spotlight annotation almost acts alike to the note annotation. It facilitates you to link to various aspects of the YouTube network with or without text. The major difference is that it highlights a section of an existing video. Hence, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. You can place the spotlight over a particular item within your video, this will act as working link to other content.
Encourage Subscribing and Linking
If the audience enjoys watching your video, expect it to get prominent it in YouTube search. Two of the most important user experience on YouTube is subscribing and liking. When a person likes your video enough to subscribe after watching it, it sends a strong message to YouTube that you have a killer video on your hands. Despite of the fact Likes are much less important, but they still count in Youtube SEO. After every video, give people a strong call to action that inspires them to subscribe.